Find out if your company is actually making money (or just pretending to)
Skip the Excel theater and corporate buzzword bingo. Get a real performance score that your board will actually understand. Warning: May cause uncomfortable questions'
Know your true performance right now
Free reality check for your company delivered by email. Future upgrade options for competitor stalking and historical trends:
What is true performance?
Meet Economic Profit (EP) - the only metric that actually predicts stock performance. While everyone obsesses over revenue and EBITDA, EP tells you if you're creating real value or just rearranging money with style.
Your Reality Check Score (Free)
See if you're creating real value or just moving money around. Delivered via email. No consultants. No BS. For executives at public companies.
Track your frenemies (paid)
Keep tabs on competitors instantly. Perfect for M&A targets, strategic moves, or just satisfying your curiosity about whether they're as smart as they think. Coming soon.
See what actually drives performance
Understand what's really moving the needle, yours and competitors'. Spot opportunities others miss while they're obsessing over revenue vanity metrics.
Why this actually works (unlike that last strategy consultant)
Real data from the real world, not business school theories
Turns out there's one metric that actually predicts if your stock will go up or down. Plot twist: it's not the one you're tracking in every board meeting.
What Smart People Already Know
It's the returns above cost of capital, dummy
Companies generating returns above their cost of capital consistently trade at higher multiples. It's not rocket science, but somehow everyone forgets about the 'cost' part.
The smart money already uses this
Leading PE firms and hedge funds use Economic Profit as their primary metric. Why? Because they're betting real money, not PowerPoint slides.
EP beats every other metric for predictions
EBITDA shows how busy you are. Economic Profit shows if you're actually making money after accounting for what investors could earn elsewhere. Big difference.
Join executives who track what actually matters (not vanity metrics)
Finally, numbers that don't lie
Real performance data without the corporate spin. No consultants required. No meetings about meetings. Free for your company. Future paid plans for additional services.
The only metric that actually predicts stock prices
While your competitors celebrate revenue growth that means nothing, you'll know if you're actually making money. Economic Profit has 87% correlation with stock performance. Spoiler: EBITDA doesn't.
Built for humans, not spreadsheet wizards
No training manuals thicker than a phone book. No 47-step setup process. Get your score by email, full analysis available instantly. Mobile-first for executives who have better things to do than become Excel Olympic athletes.
Pricing that won't require board approval
Free for your company right now. Future paid plans for competitor tracking and historical trends (for way cheaper than Bloomberg). No 'contact us for pricing' games. Ever.
Fresh data after every earnings call
As soon as we've deciphered the corporate speak from your quarterly update, we'll send you the real story. While others are still translating 'headwinds' and 'synergies,' you'll know who's actually winning.
Your reality check delivered
For executives at public companies only. Simple signup, brutal honesty delivered by email.
Tell us who you are (3 fields, not 47)
Enter your work email, company name, and role. We'll verify you're at a real public company (S&P 500, FTSE 250, etc.) and not someone's cousin's startup.
Prove you're real (we'll send you an email)
Confirm your email address to ensure your reality check gets delivered securely. No spam, no sales calls from overeager account executives.
Get the truth (no sugarcoating)
Receive your Economic Profit score via email. Find out if you're creating real value or just rearranging deck chairs on the Titanic.
Go deeper (if you can handle it)
Upgrade to track competitors, see 5-year trends, and get quarterly reality checks. Paid plans for those ready for the full truth.
Honest pricing
Pricing that won't make your CFO cry
No 'contact us for a quote' nonsense. No hidden fees. No sales calls where someone tries to become your new best friend. Just honest pricing for honest data.
The 'Prove It' Plan
We'll tell you if you're winning or losing. For free.
- EP reality check for your company
- Industry comparison (prepare for surprises)
- Last fiscal year data
- Delivered via email
- No credit card, no catch, no BS
Starter
Track your biggest frenemy.
- Instant access to your reality
- 3 years of uncomfortable truths
- 1 competitor comparison
- Email support (48-hour response)
- 14-day free trial (we're confident)
Growth
Full competitive stalking suite.
- Everything in Starter
- 5 years of historical reality checks
- 5 competitor comparisons
- Q&A on annual and quarterly reports
- Summarised strategy insights from yearly reports
- Priority support (24-hour response)
Enterprise
For teams that want all the uncomfortable truths.
- Everything in Growth
- All available historical data
- Unlimited competitor stalking
- 10 team seats included
- Excel/Google Sheets export
- Same-day support
- Custom integrations (if you insist)
Questions we actually get asked
Get your free reality check now
For executives at public companies. Find out if you're creating real value or just keeping busy.